The Closing Bell

Before and after: a demo rebuild

Smith & Sons Plumbing is a fictional business. The old site below was written to fail in the ways real small-business sites do; the audit, the rebuild and every number here come from the same tools we use on real prospects.

Open the rebuilt page

Scorecard

UI Health & Slop Scorecard, scored against the wise.com benchmark (100 = at least as disciplined)
CategoryBefore (old site)After (rebuild)
Contrast failures20 FAIL100 PASS
Typography sprawl100 PASS100 PASS
Spacing grid drift12 FAIL100 PASS
Shape & token chaos98 PASS100 PASS
Mobile 390px health15 FAIL100 PASS
Interactive state gaps11 FAIL100 PASS
Overall43 F100 A
Both pages measured by the same auditor, at 1440px and on a 390px phone.

Desktop, 1440px

Before

The old demo homepage at 1440px

After

Mobile, 390px

Before

The old demo homepage at 390px

After